a leading brand in the hairdressing industry since 1948

Elegant and modern design in black

it offers a gentle yet effective lightening solution for professional results

apply to towel-dried hair and work evenly through the lengths and ends

Improved consistency: The creamy texture ensures even mixing and easy application

L'Oréal Professionnel Serie Expert Curl Expression Definition Activator Leave-In, 250 ml KMS START a leading brand in theL'Oral Professionnel Serie Expert Curl Expression Definition Activator Leave In, 250 ml The L'Oral Professionnel Serie Expert Curl Expression Definition Activator Leave In was specially developed for wavy, curly, and frizzy hair. This innovative leave in cream in jelly activates and defines curls and waves, moisturizes, and offers heat protection up to 230C. With its unique formula and highly concentrated active ingredients, it ensures long lasting