Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent technology

The Covert series of spinnerbaits has been meticulously designed down to the smallest details by spinnerbait guru and Bassmaster Classic champion

Fishing Tip: For the ultimate fish attraction use a permanent marker to customize the color of the circuit board blade based on water clarity and time of year

ADJUSTABLE black coated stainless cable available in 12” and 14”lengths with Universal Ends

ARASHI (a-ra-shee) GLIDE swims with extremely stable action to easily create different actions with multiple retrieve methods

Rapala Shad Rap Elite Rapala Shad Rap Elite Color:Gilded Hot Steel Bait-Pop helps all anglers catchRapala Shad Rap Elite Bait The Shad Rap Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or trolled, performing from ultra slow presentations to super fast without fail. Slightly heavier for their size which means longer casts. Forged, flattened, one piece