look for the new

The Waterbrone is a 6 panel trucker hat made of a canvas upper

and performance

Learn how to gear up for cold-weather fishing with the proper outerwear to stay comfortable when temperatures drop

Phat is where it's at

Optimum Furbit Frog Furbit Color:Sunshine Blush look for the newIn a watery world of look alike hollow rubber frogs, Furbit the Frog is a refreshingly individual amphibian. Many other hollow rubber frogs you see out there today look a lot like each other, and perhaps Furbit does too. until you get to its legs! Its two legs are soft supple strips of rabbit fur. Furbits legs ripple and flutter in a manner that synthetic rubber or plastic legs never will. The rabbit fur legs give Furbit a natural, breathing action.