The creamy purple formula instantly neutralises undesired yellow undertones for blonde hair

Apply to damp hair and massage gently into a lather

It offers reliable protection against humidity

Made from the finest quality metals by precision engineers

Babassu Oil and Equaliser technologies together with skincare actives to guarantee healthy

Goldwell Elumen Hair Colour 200ml Shade:KK@ALL The creamy purple formula instantlyGoldwell Elumen Hair Colour is a powerful, permanent hair dye that is both oxidant free and high performance. The Elumen pigments penetrate deep into the hair, creating a magnetic effect and securely anchoring for long lasting color. In addition, Elumen repairs and adds shine by filling in the hair's structure and reflecting light. This formula is gentle on the hair, containing no ammonia or oxidative ingredients. Ammonia free, non oxidative and