The Maxim features a Phenix exclusive custom split style one-piece reel seat

Whether celebrating the day’s action on the water or enjoying a serene sunset from shore with your arm around the waist of a loved one

With a fresh look and more coverage

or Carolina rig

R8 Precision Braiding Technology

Shimano BT Bait 99SS Shimano BT Bait 99SS Color:Ghost Ayu The Maxim features a PhenixArriving from its proving grounds in Japan, the battle tested BT BAIT is now available in North America in the slow sink model. The multi jointed swimbait has three hard body sections and a durable elastomer tail that produces natural swimming action regardless of speed on retrieve. Boasting Shimanos SCALE BOOST technology to conjure an incredibly lifelike appearance, the BT BAIT is perfect for finesse enthusiasts who enjoy "matching the hatch" with a